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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q31-Q36):

NEW QUESTION # 31
What key details do you need to provide to activate the email channel? Note: There are 3 correct answers to this question.

A. Sending volumes
B. Product information
C. Historic sales information
D. Tenant name and region
E. Sender domain(s)

Answer: A,D,E

Explanation:
To activate the email channel in SAP Emarsys:
* Option A (Sending volumes):Correct. Expected send volumes are required for capacity planning and compliance.
* Option D (Sender domain(s)):Correct. Domains for sending emails must be specified and authenticated (e.g., DKIM, SPF).
* Option E (Tenant name and region):Correct. Tenant details identify the account and region for setup.
* Option B:Incorrect. Product info is for catalogs, not email activation.
* Option C:Incorrect. Sales data is for analytics, not channel setup.The SAP Emarsys Help Portal under
"Email Channel Setup" lists these requirements.References:SAP Emarsys Help Portal - "Email Channel" (https://help.emarsys.com/).

NEW QUESTION # 32
Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct answers to this question.

A. Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement
B. Automated installation of the Web Recommender template in your Web shop
C. Automated installation of the Web Extend data collection scripts on your Shopify themes
D. Automated creation of Interactions programs for Shopify events

Answer: A,C

Explanation:
The Shopify plug-in for SAP Emarsys supports:
* Option B:Correct. It automatically triggers Shopify events (e.g., purchases) as external events in Emarsys.
* Option D:Correct. It installs Web Extend scripts for data collection on Shopify themes.
* Option A:Incorrect. Web Recommender templates require manual setup, not automated.
* Option C:Incorrect. Interactions programs need manual configuration, not auto-created.The SAP Emarsys Help Portal under "Shopify Integration" confirms these features.References:SAP Emarsys Help Portal - "Shopify Integration" (https://help.emarsys.com/).

NEW QUESTION # 33
You have just made an API call and received an HTTP 400 response code. What is the specific reason for this?

A. It indicates the call was successful.
B. Your API credentials are incorrect.
C. An internal issue occurred and you should try again.
D. There is an error in the information provided that needs correcting.

Answer: D

Explanation:
HTTP response codes in SAP Emarsys API indicate call status:
* Option A:Correct. A 400 Bad Request means the request contains invalid data (e.g., syntax error, missing parameters) that needs correction.
* Option B:Incorrect. Internal issues return a 500-series code, not 400.
* Option C:Incorrect. Incorrect credentials typically return a 401 Unauthorized, not 400.
* Option D:Incorrect. Success is a 200 OK, not 400.The SAP Emarsys API Documentation defines 400 as a client-side error.References:SAP Emarsys API Documentation - "Response Codes" (https://dev.
emarsys.com/).

NEW QUESTION # 34
You are unable to select a Digital Ads audience in the Digital Ads - Add to Audience node in an Automation program. Which of the following could be the reason for the error?

A. You did not use a Digital Ads - Remove from Audience node in your program.
B. You did not create the asset in the Digital Ads - Audiences tab as an Automation Audience.
C. You did not segment for contacts whose opt-in is true before the Digital Ads - Add to Audience node.
D. You already have a Digital Ads - Add to Audience node in your program with a different audience selected.

Answer: B

Explanation:
In the Automation Center's Digital Ads node:
* Option A:Correct. Audiences must be created as "Automation Audiences" in the Digital Ads - Audiences tab to be selectable in the node.
* Option B:Incorrect. Opt-in filtering is optional and not a prerequisite for audience selection.
* Option C:Incorrect. Multiple nodes with different audiences are allowed in a program.
* Option D:Incorrect. A Remove node isn't required to add an audience.The SAP Emarsys Help Portal under "Digital Ads" specifies audience creation requirements.References:SAP Emarsys Help Portal -
"Digital Ads" (https://help.emarsys.com/).

NEW QUESTION # 35
Below are some example use cases that you would like to implement in SAP Emarsys. Which options are using triggered email? Note: There are 3 correct answers to this question.

A. Send a confirmation email after a contact's purchase.
B. Send account details to registered contacts.
C. Send a marketing email on a contact's birthday.
D. Send a win-back email for defecting customers.
E. Send a delivery status update email upon status change.

Answer: A,B,E

Explanation:
In SAP Emarsys,triggered emailsare automated messages sent in response to specific actions or eventsinitiated by contacts. These emails are essential for delivering timely and relevant information based on user interactions.
Correct Options:
A: Send a confirmation email after a contact's purchase.This is a classic example of atransactional email, a subset of triggered emails. Such emails provide essential information about a recent transaction, ensuring customers have immediate confirmation and details of their purchase.
C: Send a delivery status update email upon status change.These emails notify customers about changes in their order's delivery status, such as shipping confirmations or delays. They are triggered by specific events in the order fulfillment process, keeping customers informed in real-time. help.emarsys.com D: Send account details to registered contacts.Upon successful registration, sending account details or welcome information is a common practice. This triggered email ensures that new users receive necessary information about their account promptly.
Incorrect Options:
B: Send a marketing email on a contact's birthday.While sending birthday emails is a common marketing strategy, they are typically scheduled based on date and time rather than being triggered by a specific user action. Therefore, they are not considered triggered emails.
E: Send a win-back email for defecting customers.Win-back emails aim to re-engage customers who haven't interacted with the brand for a certain period. These are usually part of a re-engagement campaign and are not triggered by a specific user action but rather by a lack of activity over time.
Understanding these distinctions ensures that automated email strategies are effectively aligned with user behaviors and business objectives.

NEW QUESTION # 36
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